![]() ![]() While the Prohibition played an important role in the development of what we know as happy hour, it wasn't until the 1960s that the term was actually adopted by civilians following an article on military life in The Saturday Event Post in 1959: ![]() Moving forward, the decision to regulate the sale and distribution of alcohol would be determined at the local level. While some states continued to operate under the ban following the ratification, all of them abandoned it by 1966. Not to mention, it eliminated lots of jobs, caused businesses to close their doors, and opened up the floodgates for bootlegging.Īs a result of these ramifications, the 21st Amendment was ratified on December 5, 1933, repealing the 18th Amendment and ending the Prohibition era for good. The "social experiment" cost over $300 million to enforce and resulted in $11 billion in lost tax revenue for the federal government. Renegade drinkers - also known as "the Wets" - flocked to speakeasy clubs where they used the term "happy hour" as " a euphemism for drinking sessions ahead of dinner in public restaurants where serving alcohol was illegal."īy 1933, there was no denying the unintended consequences the Prohibition. ![]() This constitutional ban came after a long, persistent campaign from "the Drys," which was the term used to describe the group of people who set out to dramatize the societal evils of alcohol.Īnd while the movement led to an initial drop in liquor consumption, disobedience was quick to follow. The entertainment consists of moving pictures, boxing bouts, chorus singing of popular songs and dramatics from vaudeville to tragedy and the tango." (Source)īut it wasn't until the Prohibition era that this term became associated with drinking. In 1920, the 18th Amendment went into effect, prohibiting the manufacture, transportation, and sale of alcohol. The happy hour is really several hours set apart three nights a week for entertainment of the crew, both officers and men, while the ship is at sea. Arkansas is setting a record for contentment of the crew in the Atlantic fleet now in the harbor. Naval slang to describe the entertainment period in which activities such as boxing and wrestling matches would occur on board: During this time, the phrase "happy hour" was used as U.S. The origin of this term dates back to the early 19th century. In fact, it actually all started out at sea. I think you'll be surprised to find that the original happy hour bore very little resemblance to the bar stool banter we all know and love. or better yet, something with one of those colorful little paper umbrellas.īut have you ever stopped to think about how this tradition started? What brave soul pioneered the way for the rest of us to enjoy cheap beer and half-priced chicken wings after a long day of reports and meetings? Time to treat yourself to something in a frosty mug. For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. ![]()
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